KOTO | Know one, teach one

Mission Statement

To empower at-risk youth to pursue lives of dignity by providing life-skills, training and opportunity.

Vision Statement

As a social enterprise we strive to provide positive permanent change for at-risk and disadvantaged youth through the transformative power of social enterprise.

Culture Statement

We are a family who cares about all others, and where big smiles bring promise of love, compassion and security. We work hard because we believe we can make a difference. We work hard because we love our organization for all it represents.

Value Statement

KOTO is built on shared family values between staff, trainees and alumni. This creates the synergy necessary to deliver effective and meaningful training and livelihood creation for at-risk and disadvantaged youth by staff that are committed to—and believe in—the project and the need to engage youth in society. The KOTO philosophy is ingrained in our name: Know one, teach one and is the underlying principle behind our expectations of staff, trainees and alumni. Staff, trainees and alumni will show and practice respect and dignity for one another, and our donors, partners and supporters.

We believe in a just environment for all who come into contact with KOTO. We are deeply committed to excellence and taking pride in our work and mission. We also believe in and practice the following values:

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Justice – Community – Respect – Teamwork – Performance

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POSITION DECSCRIPTION

• Head of Marketing & Partnership Engagement (MPE)

Responsible for the overall strategic and operational functions of Sales, Marketing, Communications, PR, Branding and Fundraising activities.

• Reporting Structure  

This position reports directly to the General Manager

• Key Working Relations

Internal:  Trainees and all KOTO staff

External:  Service providers and community service partners.

 

PRIMARY DUTIES, RESPONSIBILITIES AND KEY DELIVERABLES

The Head of MPE will be expected to successfully manage and deliver on: 

 

1. Marketing & Communications: To plan and implement marketing and communication strategies that add values to the KOTO brand in order to maintain and increase brand awareness, increase sponsorship and grants; grow KOTO’s internal capacity to achieve organizational goals.

• Develop, implement and facilitate annual marketing strategies

• Facilitate the development and implementation of marketing plans to support KOTO’s various business units for both Foundation and Enterprise divisions.

• Allocate fundraising targets and key performance indicators for the marketing team and take ownership of these targets’ delivery

• Plan and administer marketing budget

• Oversee the development of brand communications and marketing collateral designs (including promotional materials, event communication, external and internal communications…etc) to ensure all materials are strictly aligned with KOTO brand guideline and policy.

• Manage and oversee the digital marketing channels of KOTO (website, social media channels and commercial channels)

2. Partnership Engagement and Sponsorship Management: To build and foster new and existing relationships with funders, donors, corporate sponsors/partners and individual sponsors; oversee the management of KOTO trainee sponsorship program

• Engage with donors, funders, partners and sponsors to effectively manage the partnerships and relationship building

• Develop new strategic partnerships and joint ventures that sustain the KOTO organisation for long-term projects

• Utilize knowledge of business and social enterprise to build mutually beneficial partnerships with third-party organizations

• Manage and maintain effective communications with funders, donors, corporate partners and individual sponsors

• Develop and implement joint marketing-communication plans with partnered organisations to promote and sustain the partnerships

• Develop effective CSR programs and social study tours to attract CSR funding and increase revenue stream from social study tours.

 

3. Business Development: Contribute to the strategic planning of the organization and demonstrably work towards achieving KOTO’s objectives via effective, measurable marketing and sales activities. This includes achieving revenue-bearing partnerships to increase KOTO’s financial sustainability and autonomy.

• Drive and boost sales for KOTO restaurants (including restaurant products/services, cooking classes, social study tours, catering/functions/events, and merchandise sales)

• Generate business development initiatives. Plan and coordinate the implementation of business plan and the penetration of new markets

• Contribute to the overall the strategic planning of the organization and work towards achieving KOTO objectives through innovative and effective marketing.

• Develop sales strategy for the markets including analysing new markets, approaching customers, promoting sales strategy, and increasing sales activities to reach the agreed Sales Target.

• Evaluate market analysis and conduct market research to determine customer needs, market trends, volume potential and competitor’s situation.

• Establish and maintain strong relationship with customers in related industries (travel agents and tour operators). 

• Provide business solution which appropriate customer’s inquiries. 

• Manage all negotiates in phases of pre/post and during sales inquiry ensuring customer experience journey is at high level of satisfaction and in alignment with KOTO brand value.

 

4. Communications and Public Relations: To manage and build brand image and identity through consistency in messaging.

• Manage effective internal and external communication systems

• Work to establish consistency and continuance in brand identity and brand value

• Seek and create public relations opportunities in order to further build the KOTO brand and attain successful sponsorship opportunities

• Work to achieve consistency in messaging in multiple languages

• Ensure relevant senior KOTO representatives are briefed in order to best represent the organization

• Develop and maintain relationships with the press, media agents and handle any PR, Marcom request from external stakeholders.

 

 

5. Team Leadership & Management: Effective management of the team and a keen understanding of the responsibility to lead by example in action and attitude across the entire KOTO organization.

• Manage the MPE team in Hanoi & Saigon, ensuring consistency in messaging and synergy in projects

• Make staffing and hiring decisions with the support of the Human Resources department

• Build and develop a MPE team which is competent, dedicated and efficient

• Attend and contribute to all meetings, KOTO events, and fundraising activities

• Ensure a positive attitude is maintained even when under pressure

• Review and create SOPs & manuals of the department

• Guide and motivate staffs, set goals and objectives according to each sub-ordinate staff

 

QUALIFICATIONS AND PERSON SPECIFICATIONS

Education

Master degree preferred, with concentration in Sales & Marketing, Brand Management, MBA

Experience

• At least 5 years of experience in managerial position of Sales/Marketing/Business Development

• Demonstrated managerial skills, including experience managing complex marketing and sales functions

• Demonstrated ability to create and manage budgets, develop staff, and work with executive management on both short and long term strategic planning

• Demonstrated ability to deliver on unit revenue targets and goals

• An in-depth knowledge and understanding of the political, economic and social context in Vietnam, as well as experience working with national and local government agencies and authorities

• Demonstrated ability to effectively interact with senior management, boards of directors, partners and supporters, community organizations, government officials, corporate executives, general public, and foreign and local staff

• Demonstrated ability to work as a member of a team; to give and receive direction

• Demonstrated excellence in organizational, analytical and problem-solving skills 

• Experienced working with high profile partners

• Strong experience in building relationships, developing budgets

Knowledge, Skills and Abilities

• Knowledge of leadership and management principles as they relate to the business sector

• Knowledge of budgeting and forecasting

• Knowledge of project management and service delivery

• Fluent in written and oral English (this will be tested if necessary)

 

PERSONAL APPROACH

The Head of MPE should demonstrate competence in all of the following:

• Adaptability: Demonstrate a willingness to be flexible, versatile and tolerant in a changing work environment while maintaining effectiveness and efficiency

• Behave ethically: Understand ethical behaviour and business practices, and ensure that his/her own behaviour and the behaviour of others is consistent with these standards and aligns with the values of KOTO

• Build relationships: Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization

• Communicate effectively: Speak, listen and write in a clear, thorough, persuasive and timely manner using appropriate and effective communication tools and techniques

• Creativity/Innovation: Develop new and unique ways to improve operations of KOTO and to create new opportunities

• Foster teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance KOTO’s effectiveness

• Lead: Positively influence others to achieve results that are in the best interest of KOTO

• Make decisions: Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of KOTO

• Organize: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities

• Plan: Determine strategies to move KOTO forward, set goals, create and implement departmental and overall action plans, and evaluate the process and results

• Solve problems: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem

• Think strategically: Assesses options and actions based on trends and conditions in the environment, and the vision and values of the organization

Note: Due to the nature of the KOTO program, all staff are required to undergo a mandatory criminal record check, and sign and comply with KOTO policies, including its Child and Youth Protection Policy and its Code of Conduct, which includes ethics and anticorruption compliance policies.   

 

Please read Staff Handbook for full conditions of employment and code of conduct.